Africa finally hits the map in the plant based space, and comes online! With a large middle class, and modern connected people, with a major focus on health, Veggie Victory are onto something huge, with the right direction and investment opportunities.
Michiel has always been fascinated and loves to travel to and learn about African cultures. This start-up stood out immediately. With the highly motivated and invested founders, they are keen to expand and passionate to make a difference with their plant based meat alternative.
They are based in Nigeria, which is the biggest country/market in Africa. The taste of the product is tailored to local taste, and price sensitive. With the EU/US market almost saturated and heavily invested in, a fresh focus on new markets where investment has more impact is a goal for Capital V. Africa is the future, and deserves the opportunities.