How could you miss THIS? With the incredible meat replacement brand hitting the shelves, and being the talk of the world, it was a no brainer to invest for Michiel, and include them in the proud portfolio of Capital V. What really hit the interest button for Michiel, was that family members who weren’t plant based were buying and enjoying this product – the main aim – make credible switches without compromising taste.
With passionate founders, dedicated to ensuring their product goes far and wide, with the unique ‘bacon’ being the talking point of the vegan space, they will go far. They secured a deal with Tesco supermarkets immediately, and soon popped up in other retailers.
The company has clear and ambitious goals, and a great social presence. Their campaigns get people talking, buying and interested in what they will do next, whilst still keeping the community feeling with their loyal fans.
Tags: alt-protein, bcorp, uk